Jean-Baptiste Gérard
Jean-Baptiste Gérard est professeur à Sciences Po.
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__Host-GAPSCollects data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content.GFE_RTTUsed to implement the content through Google Docs.IDEUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.NIDRegisters a unique ID that identifies a returning user's device. The ID is used for targeted ads.pagead/1p-conversion/#/Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.pagead/1p-user-list/#Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites._gcl_au [x6]Used to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites._gcl_lsTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. - HubSpot1Learn more about this provider__ptq.gifSends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.
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